Writing
Notes on semantic search.
Everything I write about semantic SEO, entities and content architecture lives here. Start with a pillar guide for the full picture, then go deeper into the articles beneath it.
Start here
Two guides, one method.
Each guide is the parent page for its topic. Every article on this site belongs to one of them and links back to it.
Pillar 01
Semantic SEO guide
The methodology, frameworks and principles of semantic search optimisation, and how it differs from traditional SEO.
- Topical maps and why they come before content
- Silo architecture and internal link logic
- How Google’s understanding of topics shapes rankings
Pillar 02
Content architecture for topical authority
How entities, structure and internal links work together so that search engines and AI systems recognise real expertise.
- Entities and the Knowledge Graph
- Schema markup as entity communication
- Building authority for local service businesses
Latest
Recently published.
The first articles are being written now. They will appear here as soon as they are published.